Independent marketing advisory for companies tired of gut-feeling decisions and ambiguous reports.
Marketing advisory helps you understand what is actually happening in your marketing — and what your decisions should be built on. It's not campaign management: it brings structure to your data, surfaces the relationships between channels, and shows you where budget and attention are being lost.
When your marketing is running but you can't clearly see what's working and what isn't.
When your reports show numbers but don't support decisions.
When something feels off, but the data doesn't point clearly to where the problem is.
Sometimes referred to as a fractional CMO — I prefer to call it marketing advisory, because the focus is on decisions, not just presence.
For more than 10 years, I've worked across agency, in-house, and advisory roles. My focus has always been the same: bringing structure to data and helping interpret what is actually working — and what isn't.
I don't sell channels. I create clarity — so that marketing becomes a decision, not a guess.

These testimonials come from marketing consulting engagements where the focus was not on campaigns, but on clarity and decision support.
The level of detailed attention and thoughtful support we receive is exactly what we were looking for in a strategic partner. It's rare to find someone who combines structure with genuine care.
Thank you for the thorough proposal and the transparent, professional approach. The strategic clarity has been extremely valuable.
We highly appreciate both the quality of the work and the structured mindset behind it. The collaboration feels focused and responsible.
I work in collaboration frameworks — below you'll find structures that have proven to be a strong starting point in most cases. Nothing is set in stone: we always shape them around your specific needs, together.
Best for companies already running marketing activities but lacking clarity on performance and direction.
Designed for companies with active marketing systems that require continuous interpretation, alignment, and decision support.
A focused review of your current marketing structure and performance.
Sokan csak akkor keresnek tanácsadót, amikor már baj van — pedig a legtöbb felesleges kiadás megelőzhető lett volna.
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In the meantime, check out my blog.