Turn marketing data into confident business decisions.
As a marketing consultant, I help companies bring structure, measurement and strategic clarity to their marketing — so decisions are based on real data, not assumptions.
Turn marketing data into confident business decisions.
As a marketing consultant, I help companies bring structure, measurement and strategic clarity to their marketing — so decisions are based on real data, not assumptions.
What does a marketing consultant do?
A marketing consultant helps you understand what is actually happening inside your marketing — and what your decisions should be based on.
It is not campaign management.
It is not just reporting.
Marketing performance problems are rarely tactical.
They are usually structural.
Then the system typically looks like this:
The real goal
To build a decision-making system behind your marketing — connecting measurement, data relationships and strategic direction.
Marketing consulting typically focuses on four things:
- Understanding what your marketing data actually means
- Identifying gaps in tracking and reporting
- Connecting marketing performance to business outcomes
- Creating a clear strategic direction
It is about building a system — not running tactics.
This is not campaign management.
It is structured marketing thinking.
It is structured marketing thinking.
I look at the system — not isolated campaigns
I don’t optimise individual channels in isolation. Instead, I analyse your entire marketing system: measurement structure, traffic sources, conversion logic and decision-making points. Because performance problems are rarely tactical — they are structural.
You don’t just get data — you get interpretation
Clear reporting alone is not enough. You receive context, explanation and strategic guidance: • What is actually happening • Why it is happening • What deserves action — and what doesn’t Data without interpretation creates noise. Interpretation creates decisions.
Direct advisory collaboration — not agency layers
You work directly with me. No junior hand-offs. No internal agency processes. No fragmented communication. This is a focused advisory partnership built on responsibility, clarity and long-term thinking.
If this resonates, feel free to reach out — even if you're just exploring options. No pressure.
A different kind of marketing partnership
Trusted by growing European businesses
Where I create real impact
Core Capabilities
Measurement
GA4, GTM, conversion events, attribution models — but the goal isn’t “tracking more”. The goal is alignment. I design measurement systems where every channel works from the same source of truth, so decisions are based on consistent, reliable data — not fragmented reports.
Decision Support
You don’t need more dashboards. You need answers: What is truly working? Where budget is leaking? What deserves attention? What should be ignored? I translate performance data into strategic clarity.
Strategic Advisory
I connect marketing performance to business reality: Lead quality, revenue impact, capacity constraints, growth direction. Not at campaign level — but at business level.
Marketing systems require execution. I work hands-on with the tools necessary to implement strategy.
Tools & Channels I Work With
Paid Media
Google Ads and other paid channels aligned to measurable revenue and lead targets — integrated into the full marketing system.
SEO
Organic growth built around business-value keywords — not vanity traffic.
CRM & Automation
Connecting marketing and sales data through platforms like HubSpot, Pardot, or MiniCRM — so decisions are never based on isolated metrics.
E-commerce Advertising
Product-level campaigns and feed optimisation focused on performance, margin, and measurable return.
Experience shaped by structure — not trends
Marketing consulting for companies that want to understand what truly drives their results.
For more than 10 years, I’ve worked across agency, in-house, and advisory roles.
The focus has always been the same:
Bring structure to marketing data — and help businesses understand what truly works, and what doesn’t.
I don’t sell channels.
I create clarity.
So marketing becomes a deliberate business decision — not a collection of assumptions.
- Direct consultant collaboration
- Data-driven marketing decisions
- System-level thinking
Ruben Szuhánszki
Marketing Consultant
Davenport Marketing
Experience in numbers
Across agency, in-house, and advisory roles — building structured marketing systems, not just campaigns.
Managed and optimised over €150,000 in performance marketing budget.
Experience supporting businesses across multiple European and international markets.
Feedback from consulting clients
What clients say about working with me
These testimonials come from advisory collaborations focused on strategic clarity, direction and decision support — not just campaign execution.
Collaboration & Engagement Models
How we can work together
I don’t believe in rigid service packages.
Every collaboration is built around one goal:
Creating clarity behind marketing decisions — through structured data and shared thinking.
Audit & Strategic
Reset
Best for companies already running marketing activities but lacking clarity on performance and direction.
Includes:
- Initial marketing & measurement audit
- Campaign and channel evaluation
- Tracking structure review
- Reporting framework setup
- Weekly strategic sessions
Strategic
Consultancy
Designed for companies with active marketing systems that require continuous interpretation, alignment, and decision support.
Includes:
- Ongoing decision support
- Campaign supervision
- Weekly strategic sessions
- Deep-dive performance analysis
- Business-level alignment discussions
Marketing
Audit
A focused review of your current marketing structure and performance. Ideal if you need an independent, structured evaluation before making changes.
Includes:
- Measurement & tracking review
- Performance diagnosis
- Identification of structural gaps
- Strategic roadmap for improvement
FAQ
Frequently Asked Questions
Agencies typically focus on execution and channel optimisation.
My role is strategic. I build the structure behind your marketing decisions — ensuring measurement clarity, alignment across channels, and connection to real business outcomes.
Execution may be part of the system, but clarity comes first.
Yes — when it supports the overall strategy.
However, I don’t optimise channels in isolation. Campaign management is integrated into a broader marketing system focused on measurable impact and long-term alignment.
This is ideal for companies that:
• Already invest in marketing
• Have data but lack clear interpretation
• Feel that “something isn’t fully aligned”
• Want structure before scaling
It’s not designed for companies looking for quick tactical fixes.
Yes.
Most collaborations are fully remote and structured around weekly strategic sessions, shared reporting frameworks, and continuous decision support.
Engagements usually begin with a structured audit or strategic reset.
From there, we either move into ongoing advisory or implement a roadmap based on identified structural improvements.
The focus is always clarity → alignment → sustainable growth.
I don’t offer rigid packages.
Collaboration models depend on your marketing maturity, internal resources, and growth goals.
The first step is always a short strategic call to assess fit and scope.
The primary outcome is clarity.
That means:
• Clear understanding of what works
• Reduced budget waste
• Better alignment between marketing and business goals
• Confident, data-backed decisions
Growth becomes more predictable — because decisions become structured.
If you don’t yet have marketing activity or meaningful data, execution support may be more appropriate.
My advisory model works best when there is already activity, data, and ambition to scale — but structure is missing.
Yes — I offer a short introductory call to understand your current situation and assess whether strategic advisory is the right fit.
This is not a free strategy session.
It’s a focused conversation to clarify your goals, challenges, and next steps — and to determine if we should move forward together.
Davenport Marketing — Independent strategic marketing advisory built on data, structure, and decision clarity.
Quick Links
Davenport.hu
Copyright © 2026 – All rights reserved.
Book a Call
Davenport Marketing — Independent strategic marketing advisory built on data, structure, and decision clarity.
Quick Links
Copyright © 2026 – All rights reserved.
Book a Call
Davenport Marketing — Independent strategic marketing advisory built on data, structure, and decision clarity.
Gyors linkek
Copyright © 2026 – All rights reserved.
“The level of detailed attention and thoughtful support we receive is exactly what we were looking for in a strategic partner. It’s rare to find someone who combines structure with genuine care.”
Norbert Brotya CEO, Wellevent